DATA ARCHITECTURE AND DESIGN

Solid data architecture is the foundation of any good data strategy. If the premise is wrong, the outcome can never be right. We help you gain a better understanding of your data assets and management systems, setting protocols for how your digital information is collected, stored, organized and utilized to meet your current business needs and future revenue goals. 

  • Solution Design Reference (SDR)

  • Data Layer

  • Tag Management

BUSINESS INTELLIGENCE

Getting your business intelligence right is crucial…that’s why our experts work with the best BI software and analytics platforms to help you make better data-driven decisions and accelerate the time to achieve actionable insights. 

 

DATA INTEGRATION AND WAREHOUSING

The history of data integration reads like an instruction manual for herding cats. The data flows from all parts of the organization, and we help you warehouse the information as a single, unified data set, so that all decisions can be made from common facts, utilizing the most robust enterprise systems.

 
 

ANALYTICS AUDIT AND ASSESSMENT

This is where the data design and implementation lead. We audit the system, determining that key information is being tracked and the data sources are compatible. Then we evaluate how your organization is set-up to optimize analytics, using the data to make decisions. We help put you on the path for growth.

ADOBE ANALYTICS IMPLEMENTATION

Adobe Analytics works by separating the data flow into rich streams that enable businesses to identify high-value segments across all marketing channels. It can be an elegant solution to complex problems, but its architecture is equally complex, requiring not only advanced technical knowledge but real-world experience in its application. We have both, and provide a suite of customized approaches to harness Adobe’s intelligence.

 

GOOGLE ANALYTICS IMPLEMENTATION

Google Analytics is the dominant data platform, installed in nearly two-thirds of all corporate websites. Chances are it’s on your system, or you’d like it to be. As is the case with all ubiquitous tools, the value is not in the brand but in its utility. We bring your data to life — through collection, analysis, monitoring, visualization, reporting, and integration — so you can identify how visitors engage with your website.